What makes 100% grass fed beef different – and is it better for you?

Is a diet of pasture better for cows – and what happens if they’re fed grain instead?

How does grass effect the flavour of beef – and it’s nutrients?

And how about animal welfare – which diet does what?

Just as important, how big is the difference between grass fed beef and 100% grass fed beef?

Probably bigger than you think.

Grass fed beef is different to grain fed beef – and you cook it a different way

Grass fed beef is much leaner than grain fed, industrial, beef – and it's got a meatier texture. The difference is clearly visible. The fat is darker with a hint...

grass fed sign and grain fed sign (vector art image)

How does grass fed beef get its flavour?

You need to get four things just right to create great tasting beef. Farm... Animal... Preparation... and You. Let's start with the farm Regenerative farmers work with nature to produce...

What is 100% grass fed beef?

Essentially, it's beef from cattle that only ever eat grass, herbs and forage – the way evolution created them. And, importantly, that means 100% grass fed beef is often a seasonal food....

profit / animal welfare growth graph (vector art image)

Let accountants decide what cows must eat?

Cows aren't designed to eat soybeans or grain – it makes them ill if they do. But that's what most of them are fed. Today's beef “industry” is designed to produce as...

The problem with antibiotics and agriculture

Every year in the UK about 12,000 people die from antibiotic resistant bugs. In the EU it's around 33,000. And every year those figures will rise. Unless we do something...

imbalanced scale tilting left (vector art image)

Fat. Fat. Fat. And some minerals

Grass fed beef is nutrient-dense. And gram for gram has less fat, which means fewer calories, than conventional beef. But the fat it does have is super good for you....